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How to use Google for your real estate business


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Countless home buyers use Google to browse for real estate information each month. Google offers a full suite of tools for real estate professionals that let you reach prospects in your region at all stages of their home search - while they’re looking for properties, checking out locations, and selecting an agent or broker. It’s how you reach more sellers, attract more buyers, and sell more homes.

  • Ad Words
  • Base
  • Maps
  • Earth
  • Local Business Center
  • Google Sketch up
  • Google Apps

Google AdWords provides effective, efficient local lead generation.

Google AdWords provide the most effective and efficient lead generation for real estate professionals. Google AdWords is the leader in cost-per-click keyword advertising because we offer a measurable, pay-for-performance solution that is 100% accountable. You determine your costs based on your own objectives. You pay only when a prospect clicks on your ad to visit your website. You get real time return on investment (ROI) with conversion tracking data. And you can modify or halt your campaign at any time.

Make your listings more easily searchable on Google.com using Google Base, for free.

Google Base is a free service that lets you make your listings easier for home-buyers and real estate agents to find when they look for properties via Google. Google Base broadens your distribution, providing free traffic and leads through natural search results on Google properties. Google Base is a better search experience for users because they can refine results based on specific attributes and see results on Google Maps, immediately zeroing in on the neighborhoods most attractive to them.

Google Maps

Place interactive maps on your website with Google Maps. Display your listings on detailed maps and satellite imagery and give your users a visual, intuitive way to find the property that is right for them. Also, use Google Maps to show the location of your office and provide directions to your door.

Google Earth

Give your agents and clients the power of 3D satellite imagery with Google Earth Pro. Exceeding 200 million downloads, Google Earth has redefined the way people interact with real estate and property information.

Google’s LocalBusinessCenter

Over one-third of people looking for real estate information on Google are searching for agents or brokers.4 You want your name and address to be displayed when they search. The Local Business Center gives real estate professionals an easy way to submit business listings.

Google Sketchup

Google Sketchup Pro is a deceptively simple, amazingly powerful tool for creating, presenting, and modifying 3D models. Model your properties in Google Sketchup and give your clients a 3D view. Enhance your website listing by using the animation capability of Google Sketchup Pro.

Google Apps

Communicating with colleagues, clients and other agents is essential to every real estate professional. Google offers a package of simple and powerful tools that you can use to communicate and collaborate more effectively, for less.


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