Meta tags are key identifiers for search engines to read and store the prime keywords and description of the site. The entire major search engine community uses various kinds of algorithms, to sort the abundant data stored by them. Among the most known algorithms used by major search engines, Meta tag identification is the most popular and well known method, which is easily cracked by the webmasters or developers. Webmasters and developers should take due care while creating keyword and description related Meta tags. In this factoid, I will discuss the techniques and methods of using the Meta tags in the website creation or development.
Title Tags: Title Tags are most important for the search engines to sort the millions of pages in an interesting order. Search engines do crawl over the title tags, added to the website and order them in a friendly algorithmic method so that when a search engine user search for specific keywords or sentences or phrases along with relevancy of titles in mind, search engines prompt the pages or websites with most meaningful, crispy, reader friendly titles as the part of meta tags. An ideal way of writing a good Meta title tag is as follows:
<TITLE>"Page Title Here"</TITLE>
The major search engines assign more importance to Meta tag titles rather than page titles. The regular title tags are not very important in search engine optimization point of view. However, it is always a safe side technique to have title tags very much similar to the Meta title tags.
Meta Description Tags: Meta Description Tags allow the search engines to understand in meaningful sentences about the website or the entity, which own the website or information that is aimed at spreading through the website. Meta description tags should be in simple and understandable normal English or other local usage language. This will be the description part that attracts the website visitors with the help of right mix of search engine optimization in Meta tags.
An ideal way of writing a good Meta Description tag is as follows:
<META name="description" content="Crispy and Key Description of Your webpage.">
Meta Keywords Tags: Meta keywords tags allow the search engines to sort the webpage as per the keywords listed in the Meta tags. Depending on the various sets of keyword listed in the Meta tags of a web page or a website, search engines index the pages and arrange in a specialty algorithmic order, which benefits the search engine user to get appropriate search results depending on the keyword matching searched by the user. Ideally webmaster or developers prefer to use 15-25 keywords in the Meta keywords tags and most of the websites do use more than 25 keywords in the Meta keywords tags with the notion that only keywords can run the complete show. However, one should be able to understand that met keywords are just keywords to drive traffic but they can not make the content interesting in the websites.
<META name="keywords" content="keyword1, keyword2, keyword3, keyword4">
Normally Meta tags are inserted between the opening and closing of the HEAD tags of the web page. Below is the general structure of the met tag usage, given for the reference of new users or starters or beginners of SEO.
<HEAD>
<META NAME="Title" CONTENT="Page Title Here">
<META name="description" content="Crispy and Key Description of Your webpage.">
<META name="keywords" content="keyword1, keyword2, keyword3, keyword4">
</HEAD>
I strongly suggest the new users of Meta tags to mainly concentrate on content and usage of appropriate, simple and search engine friendly words rather than using too many technical jargons. One can refer to various beginner guides that are freely available across World Wide Web to begin with SEO and specifically playing with Meta Tags. As a thumb rule, one should understand that not using Meta tags is always better than using them in an inappropriate way so that the website’s Meta presence will become destructive rather than being a constructive tool.
