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What is meant by the “long tail” of keywords?


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Have you ever wondered what the term “long tail” really meant when used in reference to SEO (Search Engine Optimization)? I will readily confess that I have. As a rule I can get a pretty good handle on the meaning of an unfamiliar word or phrase by studying the context in which it is used but that technique failed me miserably with “longtail.” Longtail is a favorite of Kevin Leland, one of Factoidz.Com most prolific writer on the subject of SEO. Kevin always provides quality information so I was sure that I was missing something important by not knowing the full meaning of the word “longtail.” What exactly did “climbing up the long tail of it” mean as he used it in his factoid “Progressive keyword ranking: Climbing up the long tail of search ranking”? What Kevin’s use of the term did for me was to prompt me into starting my own research on SEO techniques.

What the expression long tail actually refers to are the kind of searches that are quite specific in nature and consists of four or five more words. The kind of search that you would conduct using Google’s Advanced Search Option that allows you to search for “this exact wording or phrase.” Long tail items generally have low monthly hit rates and are generally not very competitive when it comes to search engine ranking.

Choosing your “Core Key Phrases” is by far more important than worrying about what long tail really means and is one of the most important steps in SEO.

When choosing Core Key Phrases you need to take the following things into consideration

· The number of monthly searches for those terms

· The competition for these term or how easy are they to rank by search engines

· The value of each of these terms. How easy do they convert to dollars and cents as Ad Words

On your own it could take months to determine what key word phrases are the best but Google takes much of the work out of this process with their Google Key Word Tool and the best part of all is that it’s free to use. I tried it out with five words that included tools, DIY, auto mechanics, and tune up and received over 200 suggestions along with their individual statistics-local monthly search volume and global monthly search volume.

I actually used this tool to generate the search terms for this article.


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Comments & Questions
Clairsie Dotes  Site Editor - 123 Factoids | + 550 votes

Thanks! I wondered too, but figured I was so out of my depth that it wouldn't do me any good to know.
posted 7 months ago
Paul Torri  Fz Expert - 28 Factoids | + 84 votes

Jerry, when using these words or phrases, should they be included in the title, content, expert tags or all three?
posted 7 months ago
Jerry Walch  Site Editor - 303 Factoids | + 857 votes

Hi Paul, The title should always be SEO friendly. Use as many search words and or phrases as possible in the title. SEO terms and/or phrases should be used throughout the body of the article but a word of warning here, you are writing for human readers so the article shouldn't appear to have been writen with the search engine bot in mind.
posted 7 months ago
Paul Torri  Fz Expert - 28 Factoids | + 84 votes

Understood. Thanks Jerry.
posted 6 months ago
R Warner  Fz Expert - 34 Factoids | + 69 votes

This was a very helpful and insightful article. I will be using this info for a long time to come in future articles I write. Thanks Jerry!
posted 6 months ago
Ram Swaroop Bhavanasi  Fz Author - 23 Factoids | + 144 votes

Dear Jerry, This is a good piece of writing about long tail of keywords. I invite you become a member of SEO Channel http://factoidz.com/experts-in/seo/, which will be let you share your expertise and knowledge with other SEO aspirants. You may be a great asset to the SEO channel on Factoidz if you can share your views and thoughts in terms of Q&A on the SEO Channel.
posted 3 months ago
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